MSTR Quietly Hides Average Cost of Pet Rock Holdings

Added on by C. Maoxian.

This is GIGO’s report on it:

The dashboard layout on strategy.com and [strategy.com/btc](https://strategy.com/btc) underwent a subtle shift, and the average purchase price is no longer featured as a primary highlight card on the main pages.

The metric was highly prominent during the bull run when MicroStrategy’s average cost basis was well below the spot price. However, with Bitcoin pulling back below $60,000, MicroStrategy's overall average purchase price of $75,651 per BTC places their massive 847,363 BTC hoard into an aggregate unrealized loss exceeding $10 billion.

Where did it go?

While it has been removed from the main summary metrics on the home page and /btc page, the data is not entirely gone from the site:

  • The "Purchases" Tab: If you navigate to [strategy.com/purchases](https://strategy.com/purchases), they still maintain a comprehensive ledger of every corporate purchase batch. The top total row of that table still explicitly shows the aggregate Avg BTC Price ($75,651) and total acquisition price.

  • SEC Filings: It remains a mandatory disclosure in their official financial reporting (such as their 8-K and 10-Q filings), where they list their digital asset cost basis.

The structural redesign of the main landing pages has refocused attention away from the aggregate cost basis and toward newer corporate indicators, such as "BTC Yield" and "Bitcoin Per Share (in Sats)".