Episode 105 ... Brendan Poots (58:00)
- Family in Perth, but he's Irish
 - Bet size versus volume of bets taken per match very important (bet sizing)
 - English Premier League match has average pool of $10-$20MM , AFL (Australian Football League) only $300,000
 - Bet size must be proportional to pool, must focus on liquid sports
 - There are only a few global sports betting exchanges
 - Advent of in-play sports betting, basically real-time now, not a binary outcome anymore
 - Win lose draw ... must consider the draws in many sports
 - Money comes in towards kickoff, odds tend to be farther off before then
 - "Having a bet" is an Irish tradition, "the joys of punting"
 - Studied chemical engineering in University
 - Played cricket in England, his sponsor was a bookmaker. he worked nights for him
 - Couldn't cut the mustard as a cricketer, switched to investment banking
 - 2006 got scholarship to Columbia U., got his MBA
 - Didn't want to be lackey at age 33 in investment banking [also true for me with an MBA at age 30 after dot com bust]
 - Plus no jobs after Great Financial Crisis
 - Understood BetFair, 2008-2009 started building his own sports betting business
 - Made money on his own with sports betting, built short track record
 - 2010 raised some money and started his "sports hedge fund"
 - Individuals now give him several hundred thousand dollars a pop to manage
 - Started out as a punter but quickly morphed into strategic betting
 - "Betting" "Gambling" "Investing in Sport"
 - Has offshore office in Gibraltar, AIFMD regulated
 - Australia-based fund, small fund, number of investors limited, investors must have $500K+
 - Everyone got hit in Global Financial Crisis, but sports betting uncorrelated, immune to crisis
 - Lot of smart people in financial world, tough to compete, esp. if you lack passion
 - He lacked motivation and passion for finance, but loved sports
 - He's obstinate and likes proving people wrong
 - He's good at compartmentalizing his loves, driven by numbers and opportunity, not emotionally invested in any one team
 - First investors were friends, but still had to capital-guarantee their investments
 - Sports betting is no longer a binary outcome
 - Betfair, Matchbook
 - Bad month -1%, good month +4%, he has taken the volatility out of it
 - Cherry picks the trades he makes, only acts when he can capture big premium
 - 95-97% of his trades are hedged, will act in real time to offset bet
 - Typical trade lasts 15 or 20 minutes, by end of game he's long gone
 - Psychological aspect of taking your profit and running, plus the risk/reward ratio changes after first goal (for example)
 - Doesn't touch basketball (injuries throw off data)
 - Markets overreact to injured players, presents opportunity
 - European fund denominated in GBP
 - Need more than a smart statistician or mathematician, need one with an innate understanding of the sport
 - Need to understand momentum shifts in sports
 - AFL too small a market, just can't play it, liquidity isn't there, can't hedge, can't exit
 - His analysts don't trade and his traders don't analyze
 - American gamblers used to binary outcomes, don't get the hedging concept
 - Needs at least 25% premium (his price vs. market price) in marketplace for him to get interested, a.k.a., Ben Grossbaum's "margin of safety"
 - Trials trading strategies, builds database, backtests it against old results
 - Historical sports data is a commodity, easy to build a model
 - Real-time data you have to subscribe to
 - Ball possession used to be considered a useful statistic, not true anymore, just noise
 - People want to see volatility-adjusted returns, "number of negative months"
 - Match fixing, spot fixing still happens ... incentives not there at high levels of sport, just low levels
 - "Tennis players at low levels scratching around for a living"
 - Three things you need to know to get into sports betting:
 
- there's always another race
 - bet what you know and understand
 - if you want to make money, do it in a boring way, slow and steady
 
- His typical bet size is very small -- single trade max 3% funds under management (bankroll), typically 1 to 1.5%
 - Hit singles, not home runs (which are hard to find)
 - www.priomha.com
 - Twitter: @priomha