I skimmed this Hidden Tribes: A Study of America’s Polarized Landscape (PDF) report. This is how they segmented the groups:
Progressive Activists: younger, highly engaged, secular, cosmopolitan, angry.
Traditional Liberals: older, retired, open to compromise, rational, cautious.
Passive Liberals: unhappy, insecure, distrustful, disillusioned.
Politically Disengaged: young, low income, distrustful, detached, patriotic, conspiratorial.
Moderates: engaged, civic-minded, middle-of-the-road, pessimistic, Protestant.
Traditional Conservatives: religious, middle class, patriotic, moralistic.
Devoted Conservatives: white, retired, highly engaged, uncompromising, patriotic
Where do I fit in this? I’m secular, cosmopolitan, retired, open to compromise, rational, detached, patriotic, and civic-minded.